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The A.R.M. Factor
E-book Alone Will do Something
*Give You the Knowledge and Assist You in Understanding and Presenting A Unique Mortgage that Your Competition Has No Clue About!
*It’s The Only Product On The Market that will take you step by step and lead you down the path that will make you become the expert on the Pay Option Arm.
*Teach You Techniques And Phrases on how to sell the Pay Option Arm from someone who sold it hundreds of time.
*Set You Apart from almost every mortgage person out there.
*Teach You How To Speak Intelligently On The Pay Option Arm.
Here’s Why I’m So Confident
Like eveyrone else, I offered the “lowest rate in town”.
I would undercut any other mortgage person around just to get the deal. I was determined to get deal at any cost!. I was closing loans, but the challenge was I wasn’t making any money! On the surface my broker fee and yield spread looked great, but after the % split I had with the company I worked for and taxes being taken out, I wasn’t left with much else. It was getting hard just paying my basic bills, let alone having a LIFE!
Ever been in that position?
I had a great idea, I decided I would concentrate on gaining referrals. I would market to my past client base, they surely liked the way I did business. That worked great until I actually got a referral from a past client. That person would shop me around looking for that lower rate. If I didn’t offer a lower rate than the other mortgage company, I wouldn’t get the deal. If I did offer the lower rate, I wouldn’t make any money! Then I was back to square one.
To top it off, if someone else beat my rate, any kind of referral business I may have gotten from the first client is now gone because I didn’t “take care of their friend.”
Ever been in that situation? It’s definitely no fun, let me tell ya.
So I set out to do something that would:
Position myself in such a way people would pay me a
3) Take my competition out of the equation completely.
I’m telling you this because I want you to know I’ve-been-where-you’ve-been and I’ve-done-what-you’ve-done in this industry.
I Have Taught a Lot of Brokers, Just Like You,
I’ve spent hours taking them by the hand and spoon feeding them the
I started getting questions from LO’s about this product that made it clear to me they were making it WAY to hard.
So that was the key, keeping it simple enough for the basic borrower, who knows nothing about mortgages, to understand. While at the same time, make it intriguing enough to the most experienced brokers so they could become the “mortgage expert” in the borrower’s eyes. Which, as we already discussed, is how you create wealth in this industry.
1) Command a higher broker fee
2) Set yourself apart and make you stand out.
3) Take your competition out of the equation.
All it takes is a little effort, a little time, some learning, and the right kind of material.
You’ve come to this page for a reason, right? You’ve
come here to learn how to generate more money in the mortgage
business, right? Will you? Will you put forth the effort to do so?
It’s as Simple as Throwing a Baseball.
I used this analogy once when I was doing a training session for a group of
Loan Officers and it made perfect sense, so I’ll use it here as well.
If you don’t catch the ball, you’ll never turn a double play. Get it?
This Material Alone Will Set You
So, let’s talk about the Pay Option Arm.
It’s about all those things wrapped up into one simple, easy to understand, Profit-making mechanism that if you truly understand it, will make you successful in this business.
So, if you’re like me, you’re looking for a way to separate yourself from the
rest of the mortgage world. Having the lowest rate or the lowest closing cost
won’t do it. There will always be someone lower than you, we’ve already talked
about that process.
Customer service is severely overrated in this business. Here is the best customer service tip you’ll ever need.
Return calls quickly. If you have bad news, relay it quickly and get it over
with. There, if you follow that tip, you’ll have better “customer service” than
75% of the people in this business.
Now is the Time For YOU
Before we do, Let’s put this into a financial perspective for you, shall we? You can go to a seminar, listen to the speaker give you “Raw-Raw, let’s go get ‘em” speech for 3 or 4 hours, then tell you to buy his/her “Zillion Dollar Money Making System.”
That’s great, but what do you do with the clients you bring in through your front door with that system, quote them a low rate? Sure, if you want to loose any type of referral business, which is NOT the way to do the mortgage business.
The point is, you can buy all kinds of marketing systems to bring people in your front door, but that doesn’t mean they’ll give you referral business. The referral part of the transaction has to come from what you bring to the table. It has to come from your product knowledge, the ability to speak with authority, while setting your client at ease all at the same time. When you can do that, you’ll never have to worry about “having the lowest rate” again!
Oh sure, I can come in to your office and personally train you myself on how to present and sell the Pay Option Arm. You’ll just have to pay for my flight, room, meals and time. You’re talking a minimum $2500 to do this, which I’ll be happy to do for you and your office. But you can also invest in The A.R.M. Factor: The Guide to Understanding and Selling the Pay Option Arm to use as a home study course.
The A.R.M. Factor : The Guide to Understanding and Selling the Pay Option Arm is yours for only $19.97!
What! Are you kidding me! That’s it! Only $19.97?
If you send out mailers, you’ll invest more in stamps then you will with this material. And what does a stamp do for you? The only thing it MIGHT do is bring you a deal. But the trick is, how do you turn that deal into several deals?
By becoming the mortgage “expert.”
Remember, these people WILL shop you around because to them, you’re just a piece of junk mail they’ve received. You have no value to them what so ever at this point. YOU NEED TO CREATE THAT VALUE for them.
Think about it, for a fraction of what you’re paying in advertising to get
new business, wouldn’t it be smart to keep that new business and have it work
for you? Create that referral business?
OK, let’s recap what The A.R.M. Factor will do for you:
Is that worth $19.97? Only you can decide.
Click on the book and you’re on your way!
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