Why Do Some Loan Officers Thrive On
Selling The Pay Option Arm
And Others Seem To
Just Blow It Off? 

The only other thing I could come up with is the LO's themselves.  Yup, that had to be it because I can't believe an LO who wants to succeed in this business wouldn't want to give himself or herself the best possible advantage over their competition as possible, which includes gaining knowlege of a product they may or may not be selling, regardless what their thoughts on that product are.  

That led me to do research and find out what kind of questions/concerns I had gotten from LO's throughout the years regarding the POA.   Research not on "how to sell" questions, but more on the line of "I don't understand" type question/comments.

In just a bit, I'll tell you the Top 5 Broker Objections to the POA I have collected over the years and then you decide if you've ever had those same questions, concerns or objections as well.

Chances are, if you've been in this business for any length of time, you've had some resistance, or objections, to selling the Pay Option Arm to your borrowers.  

Well guess what?  Now your Objections and Concerns are finally answered.  BUT there's more to it than just a simple answer, there's also the thought process behind the answer.  To really overcome any objections, you have to understand the "why", the thought process, if you will.

If you truely understand the mindset, it will not only assist you in selling the Pay Option Arm, but it will give you a different outlook on the whole mortgage business.   With a different mindset, you will automatically put yourself at a different level than your competition, which is what we want to do to begin with, right?

You know what?  If you have no intentions of selling anyone the Pay Option Arm, wouldn't it be wise to at least be able to talk intellegently about it and have a better understanding about it just in case someone actually comes to you inquiring about it? 

Trust me, whether you want to believe it or not, the POA is a major part of our industry, and it's not going away.   If you don't want to know about it, that's fine, but don't get upset when you have a client that goes elsewhere to get their mortgage because the other mortgage person was more of an "expert" because of their knowlege and understanding of the POA.

In this business, knowlege isn't necessarily power, the power comes from UNDERSTANDING the knowlege.   Once you know and UNDERSTAND the "why", your job as being the expert to the borrower has just become easier, which in turn make selling ANY type of mortgage easier. 

Keep In Mind,
People Trust Experts More
Than They Do The Average Person. 
When You're Perceived As The "Expert",
Closing The Deal Is Much Easier.

Now, remind me again, when do we get paid in this business? 
When we close the deal! 

With this Special Report,  you will be given a totally different mindset than anything you've ever gotten before.   This goes beyond the pattened anwers on the Pay Option Arm.

Here are the Top Objections:

*Low Payment Rate vs. a Fixed Rate..........
                                               ..........Which One Is Right.

*Objections From Borrowers..........
                                               ..........Understand What The Borrowers Are Really Thinking.

*Whether The POA Is Good For The Borrower..........
                                               ..........Can Any Borrower Benefit From The POA?

*Negaive Equity..........
                                               ..........This Can Be A Great Thing!

*Index Fluctuation..........
                                               ..........Can The Low And The High Be The Same Thing?

Have you ever had any of these thoughts about the Pay Option Arm? 
What was your thought process?  Did you ever think "why would anyone get this type of mortgage?"